Passionate for coffee production, agricultural solutions, and sustainable land management, Juan is committed to expanding the coffee produced in his proprietary farms -San Rafael, La Ilusión, and Corozal. Migrant himself, Jairo left Colombia in 2002 and founded La Tienda de Juan to promote Don Mateo coffee in Switzerland. His strategy allowed him to integrate vertically owning coffee brands and proprietary coffee farms -San Rafael, La Ilusión, and Corozal -located in Samaria in Filadelfia Caldas, the ancestral town of the Colombian Central Coffee zone.

Yiver is outgoing and passionate, a natural leader that has dedicated decades to empowering women and working for gender equity and the quality life of women coffee producers. Yiver is obsessed with quality and consistency, producing and processing her coffees with innovative techniques and scientific methods. Yiver works hand in hand with her international buyers designing the profiles they request. Yiver's farm is Finca Santa Lucia, a paradise of biodiversity with a forest reserve and clean water sources. Coffee is intercropped with plantain and native trees such as Guamo and Nogal Cafetero. Finca Santa Lucia produces coffee with sustainable practices and environmental awareness.

Two women who believe in the value and opportunities that result from the mysticism and richness of Colombian land, its culture, the soul and talent of its people, and the importance of coffee farms, the development of rural communities, and sustainable production. Together they are committed to creating good practices in producing unique coffee strains while benefiting coffee families socially and economically. Jardin Café y Alma results from passion and a coffee legacy built upon a circular economy taking advantage of the residual waste from the cultivations.